RAYNE IX is an executive consultancy helping
women small business owners build the lives they want.
We do this by defining success for the owner, aligning their business strategy,
designing a tactical roadmap, and optimizing operations.


Mighty counsel
for gender equality. 

“RAYNE” means “mighty counsel” and the roman numeral “IX” is a nod to one of our greatest inspirations, Ruth Bader Ginsberg. When asked “how many women are enough on the Supreme Court,” Ruth replied, “When there are nine...there'd been nine men...” Additionally, Title IX is a federal civil rights law put in place to protect gender equality in education and federally funded initiatives.

We believe when all genders have equal opportunities, decisions are made with greater compassion, diverse voices are heard, our economy is stronger, and the world is better place.


  • Veritas. We believe change starts with discovering and owning our truths.
  • Curiositas. We embrace curiosity and explore possibilities.
  • Libertas. We wish for all humans to live freely, respectfully, and honor their definitions of success.
  • Vivacitas. We live with vivacity, intention, and purpose.


Kiley Peters is the founder of RAYNE IX. She is a serial entrepreneur, executive coach, and small business consultant. Having personally counseled hundreds of small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners.

After starting her career in San Diego, she spent about a decade building her career in Chicago before moving back "home" to the greater Milwaukee area. Her personal purpose is to help women small business owners live the lives they want which is manifested in her career, volunteer activities, and is the foundation of RAYNE IX.

As a coach, Kiley provides leadership support to small business owners guiding them towards a life that ensures their business is working for them and not the other way around. As a serial entrepreneur for the last decade, she has founded numerous endeavors, has brought in over $3 million in revenue for Brainchild Studios, her virtual research and digital content marketing agency, achieved six-digit profits, and managed over 20 team members. With these experiences in her back pocket, she understands and empathizes with the challenges and struggles small business owners encounter.

Coupling the education she has earned through academic degrees, credentials, and certifications with her real-world experience, she is well-positioned to provide clarity, focus, and tangible action steps on business and operational strategy to small businesses looking to build their business in alignment with their personal definition of success, increase the value of their business, and remove themselves from daily operations.

Kiley is in the process of completing her Co-Active Coaching Training Certification through Co-Active Training Institute. She is also a Faculty Member at Exit Planning Institute (EPI), an Adjunct Professor at Marquette University, a Certified Exit Planning Advisor (CEPA), and an entrepreneurial mentor at Wisconsin Women’s Business Initiative Corporation (WWBIC) and BizStarts. She holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.

She is the Founder and CEO of Brainchild Studios, Founder of The Starter Kit, and Founder, Small Business Coach, Strategist and Consultant of RAYNE IX.

"Seriously, no one should start a business without RIX."
-Lisa Proeber, Owner of The Middle Six