RAYNE IX helps small business owners become more confident leaders, profitable owners, and healthier and happier people by building effective and valuable businesses that align with their personal goals and values through coaching, consulting, and educational resources.

Through genuine curiosity and enthusiasm, we lead growth and open-minded small business owners through accountable, supportive, and collaborative experiences to build the businesses and futures they dream for themselves, their families, and their communities. We guide our clients through personal and professional transformation via our executive coaching and consulting services.

Our core values include:

  • We prioritize people. We believe people matter most and we treat all people as whole humans, with respect, kindness, and compassion.
  • We are thoughtful, intentional, and curious. Not one size fits all and we are committed to a positive and open mindset to best serve our clients and communities.
  • We assume positive intent. We assume all words and actions shared and received are done so with good intentions until proven otherwise.
  • We act with integrity and accountability. We do what we say we’re going to do and what we believe is right and we take responsibility for our actions.
  • We adopt a Yes, And approach to life. We embrace the adventures of life and the impacts of the choices we make in our journey.


Mighty counsel
for gender equality. 

One of our core values is “to act with intention.” We take this to heart and apply this principle to both our daily decisions as well as our life-changing ones. The naming of RAYNE IX is no exception. “RAYNE” means “mighty counsel” and the roman numeral “IX” is a nod to one of our greatest inspirations, the mighty Ruth Bader Ginsberg. When asked “how many women are enough on the Supreme Court,” Ruth replied, “When there are nine...there'd been nine men, and nobody's ever raised a question about that.” Additionally, Title IX is a federal civil rights law put in place to protect gender equality in education and federally funded initiatives.

We believe when all genders have equal opportunities, decisions are made with greater compassion, diverse voices are heard, our economy is stronger, and the world is better place.


Improv and the foundational principles of this artform are fundamental in our methodology at RAYNE IX. The opportunities that present themselves when you apply the principle of “Yes, And” to daily life will surprise you. Improv principles such as being present, listening, and supporting others are also baked into our coaching and consultative approach. After years in Chicago’s long-form improv comedy scene, our Founder, Kiley Peters, swears by the life-changing impact of “Yes, And." We’re thrilled to bring a bit of play and hopefully life-changing impact to your life as well by integrating some of these practices and principles in our work.


Kiley Peters is a serial entrepreneur, executive coach, and small business consultant. Having personally counseled hundreds of small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners.

After starting her career in San Diego, she spent about a decade in Chicago before moving back "home" to the greater Milwaukee area. She is thrilled to play an active role in elevating the voices, careers, lives, and futures of women through entrepreneurial coaching and the building and achieving of big, bold, audacious dreams.

As a coach, Kiley provides leadership support to small business owners guiding them towards a life that ensures their business is working for them and not the other way around. As a serial entrepreneur for the better part of a decade, she has founded numerous endeavors, and grown Brainchild Studios, a virtual digital content marketing agency, in over $3 million in revenue, double-digit profits, and over 20 team members. With these experiences in her back pocket, she understands the challenges and struggles small business owners encounter.

Coupling the education she has earned through academic degrees and various credentials and certifications with her real-world experience, she is well-positioned to provide operational, business development, and marketing support and consultation to small businesses looking to grow and potentially exit.

Kiley is in the process of completing her Co-Active Coaching Training Certification through Co-Active Training Institute. She is also a Faculty Member at Exit Planning Institute (EPI), an Adjunct Professor at Marquette University, a Certified Exit Planning Advisor (CEPA), and an entrepreneurial mentor at Wisconsin Women’s Business Initiative Corporation (WWBIC) and BizStarts. She holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.

She is the Founder and CEO of Brainchild Studios, Founder of the Work From Home Playbook, and Founder, Executive Coach, and Small Business Consultant of RAYNE IX.