Our Story
At RAYNE IX®, we build highly valuable agencies for women. Isn’t that so cool? We think so.
RAYNE IX® is the top consultancy for women-owned marketing
and creative agency owners who want to increase value,
grow through acquisition, and prepare for exit.
OUR METHODOLOGY
What is The Valuable Operating System™?
The Valuable OS™ is behind every RAYNE IX® value creation engagement. With seven core tenants (the 7Ps) serving as the backbone of this system, we holistically weave together comprehensive business strategy, operational infrastructure, and behavioral leadership to build highly valuable agencies. An agency that could run without you, providing more options for whatever the future may hold.
OUR NAMESAKE
What does “RAYNE IX®” mean!?
“RAYNE” means “mighty counsel” and the roman numeral “IX” (pronounced “nine”) is a nod to our greatest inspiration, Notorious RBG: Ruth Bader Ginsburg. When asked “how many women are enough on the Supreme Court,” Ruth replied, “When there are nine…there’d been nine men…” Additionally, Title IX is a federal civil rights law put in place to protect gender equality in education and federally funded initiatives.
We believe when all genders have equal opportunities, decisions are made with greater compassion, diverse voices are heard, our economy is stronger, and the world is a better place.
IN CASE YOU WERE CURIOUS
How we got here…
So you might be saying to yourself, “Ok, cool, Kiley seems alright. Seems like she’s figured her stuff out. But why does she think she can help me? I can’t even articulate what is going wrong. All I can say is something has to change.”
Because I’ve been there. I bootstrapped. I started my agency in the 3-foot space between my fridge and my window. I built a 30+ member team. I’ve sold over $5 million in revenue. I’ve made six-digit profits.
But I’ve also crashed and burned.
I flailed for almost a year trying to figure my sh!t out. I hit rock bottom. My body revolted against me. I battled with depression without even realizing it. I’ve hired team members that I cried when I had to fire. I’ve dreamt about spreadsheets and cash flow projections and go-to-market strategies. I’ve read hundreds of books. Attended dozens of conferences and events. Shaken so many hands. Kissed a few babies. Stared at a whiteboard waiting for the answers to come. Stared at the wall sipping Prosecco because my brain was fried.
I’ve bounced back from a $300k loss. And it was downright painful.
I’ve. Been. There.
In December of 2021, I realized after having heart palpitations for nine months, this just wasn’t gonna work for me anymore. I spoke to the only person I thought I could at the time about how to exit my agency. And he allowed me to believe I hadn’t built anything of value. He told me to just shut it down and move on. Which is what I wanted to hear at the time, so I took my highly profitable agency and closed the doors.
Then about 60 days after I shut it down, I met a business broker who said she could have secured me at least $500k for it. And then I got mad. Mad that I felt like I had wasted six years of blood, sweat, and tears.
And then I decided to do something about it. And that’s why RAYNE IX® is here. Because I never want any woman agency owner to hear someone tell her she has not built something of value. I want to make sure you know your options. Because not selling was one of the greatest disappointments of my career.
But I want to be clear, your agenda is our agenda. We are not here to persuade you any which way, we just want to make sure you have all the information to make the decision best for you.
Honey, you took the risk to do the damn thing, now let’s make the damn thing work for you. Because, lady, you freaking deserve it.
Let’s goooooooo!
We believe people matter most and that includes you!
We’d be nowhere without the incredible team of badass women who make everything we dream up actually happen. This group of ladies has decades of agency experience and they are jonesing to help you build your agency into a thing of beauty!