Make Business Personal Podcast

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Make Business Personal Episodes

Delegating The Sh*t Out of Your Business

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of delegation in business. Kiley emphasizes that to build a business one loves, it’s essential to delegate tasks that drain energy and focus on what one does best. Kiley provides insights on identifying energy drainers, leveraging technology for efficiency, setting clear expectations, and finding the right people to delegate tasks to. She encourages a phased approach to delegation, starting with low-cost options, and gradually increasing responsibilities to optimize productivity and growth.

Building a Culture that Attracts & Retains Talent

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the essential elements of building a company culture that attracts and retains talent. Drawing insights from experts Kira La Forgia and Leah Roe, she emphasizes the importance of hiring for positive ROI, creating a strong company culture, establishing core behaviors and trust, prioritizing people, communicating clear expectations, and recognizing contributions. The episode highlights how these elements contribute to a thriving workplace and ultimately lead to business success.

Managing Your Time

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about her personal insights and strategies for effective time management, the importance of creating space for productivity, strategic scheduling, and the value of breaks and delegation. She discusses her approach to managing meetings, prioritizing tasks, and the significance of being mindful about how time is spent, especially for entrepreneurs. Kiley also highlights the need for continuous improvement in time management practices and suggests resources for further learning.

Pricing Your Services

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of properly pricing services for entrepreneurs. She emphasizes the need to recognize the true value of one’s time and expertise, the significance of understanding the audience and their needs, and the necessity of mapping out processes to determine pricing. Kiley also provides insights on calculating a minimum hourly rate and adjusting pricing based on client expectations, while cautioning against undervaluing services.

Live Coaching: Building Your Signature Offer

In this episode of Make Business Personal, Kiley Peters conducts live coaching with Erin Slutsky, founder of Erin Slutsky Coaching, on creating a signature offer for her coaching business aimed at women in midlife. They discuss the challenges these women face, particularly during perimenopause, and how Erin can structure her program to provide clarity, support, and empowerment. The conversation covers the importance of understanding the audience’s needs, identifying key themes for the program, and developing a four-step self-discovery process. They also explore the idea of an evergreen group program and additional support options, culminating in actionable next steps for Erin to take.

Branding Your Suite of Services

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how to brand your suite of services to make it easier for people to talk about, help you stand out, and encourage referrals.

Building Your Starter and Scalable Products

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building starter and scalable products. A starter product is a low-risk, low-investment offering that allows clients to test working with you. Scalable products, on the other hand, are offerings that create additional revenue streams and ongoing opportunities with existing clients. Join Kiley as she provides ideas and recommendations for starter and scalable products.

Building Your Signature Product

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of productizing services and focuses specifically on building a signature product. Kiley explains the three types of productized services: starter, signature, and scalable. She emphasizes the need to go through the steps of audience research, problem identification, and process mapping to create a signature product. Kiley outlines five core questions to ask when building a signature product, including identifying the core problem, determining what the audience needs to know, organizing the content, deciding on the delivery method, and establishing the operational workflow.

Live Coaching: Building Your Internal & Client-Facing Processes

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, conducts live coaching with Susie Moon from Susie Moon Consulting. Susie helps small business owners get in front of their ideal clients through networking and speaking opportunities. The challenge is to streamline the process of onboarding clients and delivering visibility packages. Kiley’s coaching includes analyzing the preference form, creating a video on the landing page, automating emails based on application responses, and introducing a business manager, and the possibility of using a CRM system to manage client data and track deadlines.

Building Your Internal Processes & Client-Facing Methodologies

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of processes in increasing efficiency, profitability, and scalability in business. She highlights that creating and documenting processes is crucial for increasing the value of a business and making it less reliant on the owner. Kiley discusses three types of processes: client-facing methodology, internal deliverable processes, and backend operational processes. Lastly, Kiley mentions the significance of mapping out processes to delegate tasks and create systems to support execution.

Clarifying The Problems Your Business Solves

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of getting clear on the problems you solve in your business. Kiley recommends spending time to name the problems you solve, as it makes marketing easier and helps your audience identify you as the solution. Kiley highlights the value of audience research and listening to their words when using them in your marketing. She emphasizes the need to speak to your audience, clarify their problems, and determine which align with your skills and goals. Lastly, Kiley discusses the importance of owning your lane and not trying to be everything to everybody.

Building Your Prospect Journey Map & Referral Sources

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how building a prospect journey map helps you understand your audience’s perspective and step into their shoes. It allows you to identify the steps your prospects take, the people they interact with, and the questions they have along their journey. This exercise not only gives you a different perspective on how to build your business but also provides a list of potential referral sources. It can also serve as the foundation for a content marketing strategy. The goal is to be a valuable and helpful resource to your target audience throughout their journey.

Live Coaching: Identifying Your Target Audience

In this episode of Make Business Personal, Kiley Peters conducts live coaching with Leia Ferrari Traner, founder of Carmen Diana, a tech and talent advocate for underestimated businesses and their founders. Kiley guides Leia in defining her audience and steps on how to achieve it. Leia primarily works with nonprofits and for-profits owned or run by women and people of color. Her focus is on impact-driven programming for underestimated audiences. The goal is to increase opportunities and create a different world for future generations.

Conducting Audience Research

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of audience research and provides a step-by-step guide on how to conduct it effectively. She emphasizes the need to understand and identify your target audience in order to serve them better. Kiley recommends creating a short script and reaching out to specific individuals in your network for interviews. She also suggests asking questions about their challenges, past experiences, ideal solutions, and expected investments. Kiley also advises recording the interviews and analyzing the responses for patterns. The goal of audience research is to gather information and make necessary adjustments to better serve your audience.

Identifying Your Target Audience

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about getting clear on your target audience and how it is crucial for business success. Without a clear target audience, you waste time, energy, and money. Understanding your target audience helps you identify the problems you solve for them and create the best solutions. It goes beyond demographics and focuses on their values, motivators, and decision-making processes. Kiley introduces the ABCDs framework (Activators and values, Behaviors, Conversion triggers, and Demographics) and explains how it can help you identify your target audience.

Building Your Brand Fundamentals

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of establishing brand fundamentals for a business. She covers various aspects of brand fundamentals, including significance, mission, values, core behaviors, true specs, positioning statement, and elevator pitch. Kiley provides examples and explanations for each concept and emphasizes the need for clarity and alignment in these fundamentals. Lastly, she highlights the significance of audience research and iterative refinement in developing brand fundamentals.

Creating Space to Grow

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of creating space for oneself, not just physically but also mentally, emotionally, and spiritually. This episode focuses on how to create this space and the challenges faced by entrepreneurs in finding time. Kiley provides tips and tactics for creating space, including structuring your calendar, taking regular big thinking getaways, and implementing quarterly strategic planning. Other suggestions include setting aside dedicated days for focused work, shortening meetings, saying no to non-essential tasks, avoiding multitasking, and being mindful of the mental and emotional energy required for new endeavors. Lastly, Kiley emphasizes the need to protect and prioritize one’s time and energy.

Shifting Your Mindset

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of mindset and shifting our perspective. Kiley emphasizes that mindset is the most important thing to focus on for personal and professional success. She introduces a coaching exercise called the balance formula, which helps shift perspective and explore different viewpoints. Kiley also shares tips on reframing and adopting an abundance and growth mindset. She encourages listeners to define success for themselves and prioritize self-care.

Naming What You Need and Need to Know

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the concept of ‘Facts’ and the importance of taking inventory of personal and professional resources. It delves into the emotional aspect of this process and introduces an acronym ‘FACTS’ to represent finances, attitude, content, team, and skills. Kiley shares a personal experience of focusing on what was lacking and the impact of transparency in leadership. .

Stating Your Goals and Creating a Roadmap

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about personal leadership and how to lead oneself and others to achieve goals. Kiley breaks down the discussion into three main categories: personal goals, financial goals, and professional goals, encouraging listeners to dream and think about what they want in various aspects of their lives!

Optimizing Your Time and Energy

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of optimizing time and energy as part of the DNA of Success framework. Kiley emphasizes the need to delegate tasks that drain energy and focus on activities that align with personal strengths and passions. She also provides a few exercises to help individuals assess their current situation and set goals for improvement.

Identifying What Makes You Significant

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the first step in defining success for ourselves: discovering our significance. She explores the big questions of why we exist and who we are meant to serve. Kiley emphasizes the importance of aligning our work with our personal significance and shares her own journey of discovering her purpose.

Exploring The D&A of Success

In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the D&A framework for building the life you want. Each step has core questions that need to be answered to gain insights and move forward. This episode sets the stage for future episodes that will dive deeper into each step of the D&A framework!

Exploring Bookkeeping with Nesha Pai

In this episode of Make Business Personal, Nesha Pai, founder of Pai CPA, talks about the importance of accounting for small businesses. Nesha emphasizes the need to understand financial statements, use of accounting software, and having a well-organized chart of accounts. The conversation provides valuable insights for small business owners looking to improve their accounting practices.

Exploring Financial Planning with Tiffany Johnson

In this episode of Make Business Personal, Tiffany Johnson, co-owner of Piece of Wealth Planning discusses personal financial planning, financial independence, budgeting, retirement plans, insurance protections, and investing in estate planning. She emphasizes the importance of keeping personal and business expenses separate, efficient bookkeeping, understanding cash flow, and more.

Exploring Time Management with Jenna Piche

In this episode of Make Business Personal, Jenna Piche, founder of First Light Coaching shares valuable insights on how to effectively manage time as a female business owner. The conversation covers various topics, including mindset and expectations, leveraging time periods, calendar control, habits and systems, mastering focus, and more.

Exploring Leadership Coaching with Leah Roe

In this episode of Make Business Personal, Leah Roe, founder of The Perk, a premier leadership and team coaching, training, and development studio discusses the key aspects of effective leadership and provides insights for entrepreneurs on leading their businesses. The conversation covers topics such as the importance of vision and culture in leadership and building trust within teams and organizations.

Exploring Operational Excellence with Sarah Tilkens

In this episode of Make Business Personal, Sarah Tilkens, CEO and founder of the KPI Lab, discusses the importance of operational excellence in businesses. She highlights the need for problem-solving techniques and lean tools to run operations effectively and without waste. She also encourages entrepreneurs to invest in themselves as problem solvers and seek support when needed.

Exploring Sales Strategies with Amy Blain

In this episode of Make Business Personal, Amy Blain, sales strategist and coach at Shatter, shares the sales process – how you move people from a prospect to a client. Amy emphasizes the importance of time management, the best practices for discovery calls, the abundant mindset, and accountability.

Exploring Fearless Coaching with Kate Carter

In this episode of Make Business Personal, Kate Carter, Certified Fearless Living Coach & Trainer at Kate Carter Coaching, engages in an interesting discussion about how to stop self-sabotage and how to build our lives and the business we love boldly.

Exploring Lead Generation with Sarah Lockwood

In this episode of Make Business Personal, Sarah Lockwood, founder of HiveCast.fm talks about the important of understanding where customers come for and having control over the lead generation process.

Exploring Social Media with Ashton Henry

In this episode of Make Business Personal, Ashton Henry, founder of Small Studio, social media manager and branding expert, shares her expertise on social media for business owners. Ashton emphasizes the importance of consistency, branding, and engaging with the right audience on social media. She also encourages listeners to show up authentically on social media and start building trust with their community.

Exploring Legal Must-Haves with Carolyn Jahnke

In this episode of Make Business Personal, Carolyn Jahnke, founding attorney of Athena Legal Solutions, talks about the legal basics that business owners need to know. Kiley and Carolyn discuss the importance of investing in legal support, and the subjectivity of the law. They also explore the protection of contracts and intellectual property, actionable steps for business owners, and lessons learned in the entrepreneurial journey.

Exploring Exit Strategy with Dr. Jamie Klingman

In this episode of Make Business Personal, Dr. Jamie Klingman, serial entrepreneur and business broker, discusses the topic of exiting a business, specifically selling a business. She covers various aspects of exit strategy, including financial considerations, timing, and key strategies for business owners. Dr. Klingman emphasizes the importance of knowing your numbers, making the business less dependent on the owner, and understanding the market.

Exploring Tax Strategy with Dawn Hryshko

In this episode of Make Business Personal, Dawn Hryshko, Founder and tax strategist at Orsa Consulting brings her 30 plus years of experience partnering with closely held and family-owned businesses on sophisticated financial strategies, personalized growth, and advisory services to the show. She shares a quick overview of the things that we need to know in running our business when it comes to tax strategy.

Exploring Personal Branding with Tamara Edwards

In this episode of Make Business Personal, Tamara Edwards, Principal of Tamara Edwards & Co. shares her expertise about personal branding!

Facilitating The Accelerator with Amanda Nowak

In this episode of Make Business Personal, Amanda Nowak, serial entrepreneur, coach and speaker, shares with us the values she lives by as an entrepreneur and the things every entrepreneur must know when they decide to start a business.

Introducing Make Business Personal with Kiley Peters

Make Business Personal is a podcast for entrepreneurs, business owners, executives and leaders who believe that people matter most. For those who believe we need to make business personal to really live the lives we desire for ourselves and our families.

Make Business Personal Trailer

Make Business Personal is a podcast for leaders and business owners who want to change the way we define success in life and business.