The Intentional Exit:
Strategic Planning for Women Agency Owners
Because exit strategy is just good business strategy.
So let’s be intentional about it.
You will exit your business someday.
The question is, will it be on your terms?
If 80% of a business owner’s wealth is tied up in their company and only 30% of businesses that go to market actually sell, we need to be building differently.
Business owners need to be thinking about how to extract the value from their companies now so they create more options for future exits rather than falling victim to circumstance.
At RAYNE IX®, we help women agency owners navigate The Intentional Exit because we believe an intentional exit isn’t just about money. True wealth includes not only finances, but your health, your terms, your timelines, and your legacy.
We guide our clients through The Intentional Exit framework hand-in-hand through building business value, extracting wealth now, and confidently navigating entrepreneurial transitions so they can enjoy more of what matters most to them.
Whether voluntarily or involuntarily, you will exit your business someday. And it can quite possibly be one of the biggest life events you experience, so let’s make it everything you ever hoped it would be.
There are a lot of ways you can exit your business and the only right way is the one that feels right for you. We believe business needs to be personal to be successful and how you exit your business is equally, if not more, personal than how you build it.
When I exited my digital content marketing agency, I felt like I couldn’t tell anyone. When I asked a trusted advisor, selling was never even broached, so I didn’t feel that I had built anything of value. I quietly shut down just to discover a few months later that I lost out on half a million dollars by not having the right support.
I don’t want that for you. Let’s get you the money, the terms, the transition, and the experience you want.
Let’s get you the most intentional and profitable exit possible.
"Kiley helped me in my exit planning journey in such a big way. She pushed me to analyze every aspect of my business and optimize it for profitability while simultaneously removing myself from the day-to-day. She asked hard questions and got me to think about things I had never considered in exit process. Kiley was honest and supportive throughout our time together, two things I needed. The exit journey is not fast and it's a lot of work. So having someone like Kiley on your team to guide you through it all is invaluable. If you're even thinking about exiting, give Kiley a call!"
Generally, speaking there are four typical exits…
There are not ONLY four ways to exit your business, but for many agency owners, it will most likely boil down to one of these four options:
- Sell the whole thing to an external party (agency not owner dependent)
- Sell partial ownership to a partner (potential to cash out multiple times over time)
- Sell assets (cash in on your best assets)
- Shut it down (burn it down and get out STAT)
What option feels right for you? Wanna talk through it?
Join us for our 2025 “Save Me From My Agency” Virtual Workshop Series
Dates: March 13, June 5, Sept 11, Dec 4 (9-11am CST)
If you’re burned out, miserable, or just plain bored, join us for this 2-hour virtual workshop series on exactly what to do to rescue yourself and make sure next year is different than last!
"Kiley is amazing to work with! Her ability to see the details, make a plan, ensure all key parties understand, and implement is unmatched. Her skills are needed by all business owners and entrepreneurs!"
OUR INTENTIONAL 2-STEP PROCESS
1. ASSESSMENT & Valuation
In The Intentional Exit Assessment & Valuation, we'll leverage a comprehensive assessment and two personalized workshops to share an initial valuation of your existing business.
$4,997
2. The Intentional Exit
A 1:1 comprehensive approach that helps women agency owners build a scalable, sellable business and prepare to exit on their terms while maximizing value and preserving their legacy.
$997 - $3,997/month
The Intentional Exit
Assessment & Valuation
Your journey begins with a comprehensive, personalized valuation built specifically for your agency. This foundational step uncovers:
- Your Current Status and Estimated Valuation – a clear picture of where you stand today.
- Best-in-Class Valuation – to see what’s possible for your agency.
- Profit, Value, and Wealth Gaps – and how to close them.
- A Trajectory Assessment – time, energy, and resources required to reach your goals.
- Future Options for You and Your Business – whether you choose to scale, sell, or stay.
- Key Areas of Focus – actionable steps to increase business value immediately.
The Intentional Exit
With The Intentional Exit, we guide you every step of the way. From defining your goals to maximizing your business’s value, in this 1:1 program we are your strategic partner in navigating a profitable and purposeful transition.
We tailor each strategy based on your specific timelines, needs, and nuances of your business. This program is broken down into 60 or 90-day sprints depending on how quickly you want to move and are billed monthly unless otherwise noted.
Because moving onto the next chapter isn’t just about saying goodbye – it’s about securing your legacy.
CHOOSE THE PATH THAT'S RIGHT FOR YOU
THE STEADY EDDY
One (1) 2-hr Workshop
(includes guest speakers)
Three (3) 45-minute Coaching Sessions
Unlimited Slack Access & Laser Coaching
$2,997/month
(Quarterly Commitment)
The Full Monty
Three (3) 2-hr Workshops
(includes guest speakers)
Nine (9) 30-minute Coaching Session
Unlimited Slack Access & Laser Coaching
Additional Support, Intros, Reviews, etc.
$3,997/month
(6-Month Commitment)
MEET OUR TRUSTED PARTNERS:
We have spent years finding the right trusted partners to help you realize your most intentional and profitable exit. We are also more than happy to work with your team of trusted advisors, but just know that if you need additional support, we’ve got you covered!
All of the women listed below are also business owners and have built their businesses. So while they may have not built an agency, they know a thing or two about building a business.
The Intentional Exit Workshop Library
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I: Defining Success & Goal Setting
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I: Owner Dependency
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N: Financial & Profitability Analysis
In the Financial & Profitability Analysis Workshop, we’ll review the last three years of profit and loss statements, balance sheets, and a year to date (YTD) profitability analysis of your clients, deliverables, and team. Then we will do a deep dive on the profitability of your business, each client, each deliverable, and the bandwidth of your existing team. We’ll address what clients and/or deliverables (if any) you should fire/quit, what team members might need to be rearranged, and action steps to take in the next 90-days to ensure you’re creating space for next steps.
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N: Numbers Deep Dive & Tax Optimization
In the Numbers Deep Dive & Tax Optimization Workshop, we’ll talk more about EBITDA and SDE and how they impact valuation. We’ll discuss tax saving opportunities to help you begin to extract wealth from the company now and we’ll make sure you’re properly set up for an exit down the road. We’ll also map out future financial projections so we can map out growth goals.
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T: Team Alignment & Sales Support
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T: Intrapreneurial Team Building
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T: Team Cross/Upsell
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N: Niche & Positioning
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N: Positioning Deep Dive
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N: Productization
In the Productization Workshop, we’ll review your existing offers and determine how to best productize them so you can create sustainable and scalable systems to deliver them. We’ll work on identifying your Signature, Starter, and Scalable offers to build out your branded product suite. If you’re in the process of launching a new deliverable, we can use this time to workshop that productized service as well.
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T: Content Strategy & Thought Leadership
Coming Soon!
Learn More -
T: Sales Process Deep Dive
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E: Deliverable Workflow Audit
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E: Internal Workflow Audit
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NAL: You Drive
In the You Drive Workshop, we’ll use this time to deep dive on any topic(s) you feel most pressing. You will drive this agenda with any questions or concerns you have and we’ll work through whatever challenges you’re encountering in real time.
Learn More