Make Business Salable:

Succession Planning for Women Agency Owners

Exit strategy is just good business strategy.
So let’s make it intentional.

You will exit your business someday.
The question is, will it be on your terms?

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If 80% of a business owner’s wealth is tied up in their company and only 30% of businesses that go to market actually sell, we need to be building differently.

Business owners need to be thinking about how to extract the value from their companies now so they create more options for future exits rather than falling victim to circumstance.

At RAYNE IX®, we help women agency owners navigate The Intentional Exit because we believe an intentional exit isn’t just about money. True wealth includes not only finances, but your health, your terms, your timelines, and your legacy. 

We guide our clients through The Intentional Exit framework hand-in-hand through building business value, extracting wealth now, and confidently navigating entrepreneurial transitions so they can enjoy more of what matters most to them. 

Whether voluntarily or involuntarily, you will exit your business someday. And it can quite possibly be one of the biggest life events you experience, so let’s make it everything you ever hoped it would be.

There are a lot of ways you can exit your business and the only right way is the one that feels right for you. We believe business needs to be personal to be successful and how you exit your business is equally, if not more, personal than how you build it.

When I exited my digital content marketing agency, I felt like I couldn’t tell anyone. When I asked a trusted advisor, selling was never even broached, so I didn’t feel that I had built anything of value. I quietly shut down just to discover a few months later that I lost out on half a million dollars by not having the right support.

I don’t want that for you. Let’s get you the money, the terms, the transition, and the experience you want.

Let’s get you the most intentional and profitable exit possible.

"Kiley helped me in my exit planning journey in such a big way. She pushed me to analyze every aspect of my business and optimize it for profitability while simultaneously removing myself from the day-to-day. She asked hard questions and got me to think about things I had never considered in exit process. Kiley was honest and supportive throughout our time together, two things I needed. The exit journey is not fast and it's a lot of work. So having someone like Kiley on your team to guide you through it all is invaluable. If you're even thinking about exiting, give Kiley a call!"

Generally, speaking there are four typical exits…

There are not ONLY four ways to exit your business, but for many agency owners, it will most likely boil down to one of these four options:

  1. Sell the whole thing to an external party (agency not owner dependent)
  2. Sell partial ownership to a partner (potential to cash out multiple times over time)
  3. Sell assets (cash in on your best assets)
  4. Shut it down (burn it down and get out STAT)

 

What option feels right for you? Wanna talk through it?

Join us for our 2025 “Save Me From My Business” Virtual Workshop Series

Dates: March 6, June 5, Sept 11, Dec 4 (9-11am CST)

If you’re burned out, miserable, or just plain bored, join us for this 2-hour virtual workshop series on exactly what to do to rescue yourself and make sure next year is different than last!

"Kiley is amazing to work with! Her ability to see the details, make a plan, ensure all key parties understand, and implement is unmatched. Her skills are needed by all business owners and entrepreneurs!"

OUR INTENTIONAL 2-STEP PROCESS

1. ASSESSMENT & Valuation

In The Intentional Exit Assessment & Valuation, we'll leverage a comprehensive assessment and two personalized workshops to share an initial valuation of your existing business.

$4,997

BOOK MY FREE CONSULT

2. The Intentional Exit

A 1:1 comprehensive approach that helps women agency owners build a scalable, sellable business and prepare to exit on their terms while maximizing value and preserving their legacy.

$997 - $3,997/month

BOOK MY FREE CONSULT

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The Intentional Exit
Assessment & Valuation

Your journey begins with a comprehensive, personalized valuation built specifically for your agency. This foundational step uncovers:

  • Your Current Status and Estimated Valuation – a clear picture of where you stand today.
  • Best-in-Class Valuation – to see what’s possible for your agency.
  • Profit, Value, and Wealth Gaps – and how to close them.
  • A Trajectory Assessment – time, energy, and resources required to reach your goals.
  • Future Options for You and Your Business – whether you choose to scale, sell, or stay.
  • Key Areas of Focus – actionable steps to increase business value immediately.

The Intentional Exit

With The Intentional Exit, we guide you every step of the way. From defining your goals to maximizing your business’s value, in this 1:1 program we are your strategic partner in navigating a profitable and purposeful transition.

We tailor each strategy based on your specific timelines, needs, and nuances of your business. This program is broken down into 60 or 90-day sprints depending on how quickly you want to move and are billed monthly unless otherwise noted.

Because moving onto the next chapter isn’t just about saying goodbye – it’s about securing your legacy.

CHOOSE THE PATH THAT'S RIGHT FOR YOU

THE PLAIN JANE

Four (4) 2-hr Strategy Workshops







$997/month
(Annual Commitment)

BOOK MY FREE CONSULT

THE STEADY EDDY

One (1) 2-hr Workshop
(includes guest speakers)

Three (3) 45-minute Coaching Sessions

Unlimited Slack Access & Laser Coaching



$2,997/month
(Quarterly Commitment)

BOOK MY FREE CONSULT

The Full Monty

Three (3) 2-hr Workshops
(includes guest speakers)

Nine (9) 30-minute Coaching Session

Unlimited Slack Access & Laser Coaching

Additional Support, Intros, Reviews, etc.


$3,997/month
(6-Month Commitment)

BOOK MY FREE CONSULT

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MEET OUR TRUSTED PARTNERS:

We have spent years finding the right trusted partners to help you realize your most intentional and profitable exit. We are also more than happy to work with your team of trusted advisors, but just know that if you need additional support, we’ve got you covered!

All of the women listed below are also business owners and have built their businesses. So while they may have not built an agency, they know a thing or two about building a business.

Exit Tax Strategy
Orsa Consulting

Estate Planning & Legal Counsel
Athena Legal Solutions

Intrapreneurial Team Building
The Perk

Self-Sabotage & Mindset
Kate Carter Coaching

Financial Planning
Piece of Wealth Planning

Business Broker
The Exit Strategy Company

The Intentional Exit Workshop Library

  • I: Defining Success & Goal Setting

    In the Defining Success & Goal Setting Workshop, we’ll get clear on who you are, what you want, and what success in life looks like to you. Then we’ll take a look at the goals you have for yourself, your business, your potential exit, and your professional future.

  • I: Owner Dependency

    In the Owner Dependency Workshop, we’ll do a deep dive on your current responsibilities as the owner to see how we can begin to delete, delegate, and automate to create more space for you to have the capacity to take on exit planning and begin building additional value in your business.

  • N: Financial & Profitability Analysis

    In the Financial & Profitability Analysis Workshop, we’ll review the last three years of profit and loss statements, balance sheets, and a year to date (YTD) profitability analysis of your clients, deliverables, and team. Then we will do a deep dive on the profitability of your business, each client, each deliverable, and the bandwidth of your existing team. We’ll address what clients and/or deliverables (if any) you should fire/quit, what team members might need to be rearranged, and action steps to take in the next 90-days to ensure you’re creating space for next steps.

  • N: Debt Management & Tax Optimization

    In the Debt Management & Tax Optimization Workshop, we’ll talk about debt management strategies to consolidate and reduce debt. We’ll discuss tax saving opportunities to help you begin to extract wealth from the company now and we’ll make sure you’re properly set up for an exit down the road. We’ll also map out future financial projections so we can map out growth goals.

  • T: Team Alignment & Sales Support

    In the Team Alignment & Sales Support Workshop, we’ll assess your team’s roles and responsibilities to ensure everyone is in the right seat for growth. We’ll also identify sales strategies to increase revenue without requiring your direct involvement.

  • T: Intrapreneurial Team Building

    In the Intrapreneurial Team Building Workshop, we’ll foster a culture of ownership and initiative within your team. You’ll learn strategies to empower your team to think and act like business owners, driving innovation and growth from within.

  • T: Team Cross/Upsell

    In the Team Cross/Upsell Workshop, we’ll uncover opportunities to increase client lifetime value through strategic upselling and cross-selling. This session equips your team with the skills, confidence, and processes to create additional revenue streams effectively.

  • T: Leadership Succession Planning

    In the Leadership Success Planning Workshop, we’ll work on building your leadership team to allow you to step aside, whether in preparation for a third party sale, or preparing them to level up for an internal transition.

  • N: Niche & Positioning

    In the Niche & Positioning Workshop, we’ll identify your ideal audience and refine your market positioning to attract the right clients. By aligning your messaging with your unique value, you’ll create a stronger presence in your niche.

  • N: Positioning Deep Dive

    In the Positioning Deep Dive Workshop, we’ll focus on refining your unique positioning and aligning your brand messaging with your audience’s needs. You’ll leave with a clear plan to stand out in a crowded market and connect with ideal clients.

  • N: Productization

    In the Productization Workshop, we’ll review your existing offers and determine how to best productize them so you can create sustainable and scalable systems to deliver them. We’ll work on identifying your Signature, Starter, and Scalable offers to build out your branded product suite. If you’re in the process of launching a new deliverable, we can use this time to workshop that productized service as well.

  • T: Content Strategy & Thought Leadership

    In the Content Strategy & Thought Leadership Workshop, we’ll create a roadmap for sharing your expertise and building your authority in the industry. You’ll craft a content strategy that aligns with your brand and connects with your audience in meaningful ways.

    Learn More
  • T: Sales Process Deep Dive

    In the Sales Process Deep Dive Workshop, we’ll analyze your current sales process to identify areas for improvement and opportunities to close more deals. You’ll develop streamlined systems and strategies to make your sales process more efficient and effective.

  • E: Deliverable Workflow Audit

    In the Deliverable Workflow Audit Workshop, we’ll review and refine how your team delivers services to clients. You’ll streamline workflows to save time, improve efficiency, and ensure consistent quality across all deliverables.

  • E: Internal Workflow Audit

    In the Internal Workflow Audit Workshop, we’ll assess your internal processes to identify bottlenecks and inefficiencies. You’ll leave with a plan to streamline operations and document workflows to support scalable growth.

  • NAL: You Drive

    In the You Drive Workshop, we’ll use this time to deep dive on any topic(s) you feel most pressing. You will drive this agenda with any questions or concerns you have and we’ll work through whatever challenges you’re encountering in real time.