Your agency is more valuable than you think.
Don’t let anyone tell you otherwise. Pinky swear, they’re lying.
You will exit your business someday.
Will you be ready?
If you’re a woman running a creative or marketing agency wondering what the future might hold, we’d love to chat. We have spent decades in the agency world and, not only have personal experience, but have supported dozens of other agency owners in growing their businesses, increasing value, and helping to guide them through acquisitions.
We Deliver Real Results
- INCREASED VALUATION One client increased her valuation by 83% within a year of working together.
- INCREASED PROFITS One client increased profits by over 330%, reduced headcount by 50%, and doubled her personal income — all within a single engagement.
- TAXES SAVED One client saved over $26,000 in taxes annually by realigning her legal structure and owner compensation.
- TIME SAVED One client reduced her time spent in the business by 75% while growing revenue.
- REDUCED TECH STACK One client cut her tech stack from $44,000 a year to $11,000 — without losing a single critical system.
WHY WE DO THIS WORK
I left half a million dollars on the table.
I don’t want that for you.
Whether voluntarily or involuntarily, you will exit your business someday. And it can quite possibly be one of the biggest life events you experience, so let’s be intentional about it.
There are a number of ways you can exit your business but the only right way is the one that feels right for you.When I exited my digital content marketing agency, I felt like I couldn’t tell anyone. When I asked a trusted advisor, he allowed me to believe I had not built anything of value. Despite having hundreds of thousands in annual profit. But I was so burned out, I didn’t question it. I quietly shut down just to discover a few months later that I lost out on half a million dollars by not having the right support.
That experience is why RAYNE IX™ exists. You deserve the money, the terms, the transition, and the outcome you’ve worked for. But it doesn’t happen by accident — it has to be built toward, deliberately and early.
WHY THIS MATTERS
80% of a business owner’s wealth is tied up in their company.
Only 30% of businesses that go to market actually sell.
Not because the owner didn’t work hard enough — but because the business wasn’t built to be sellable. Revenue isn’t value. Profit isn’t always transferable. And the agency that depends entirely on its founder to run is worth a fraction of one that doesn’t.
The gap between what most agencies are worth and what they could command with the right architecture in place is significant.
Closing that gap is exactly what we do.
THE VALUABLE OPERATING SYSTEM™
Seven key drivers determine what your agency is worth. We tackle all of them.
Valuable agencies aren’t built by accident. They’re built against a deliberate framework — seven levers that determine what your agency is actually worth to a buyer, a partner, or the market. We address all seven via The Valuable Operating System™ — simultaneously, across strategy, operations, and the human layer that most firms don’t touch at all. Until now.
"RAYNE IX helped me in my exit planning journey in such a big way. She pushed me to analyze every aspect of my business and optimize it for profitability while simultaneously removing myself from the day-to-day. They asked hard questions and got me to think about things I had never considered in exit process. They were honest and supportive throughout our time together, two things I needed. The exit journey is not fast and it's a lot of work. So having someone like Kiley on your team to guide you through it all is invaluable. If you're even thinking about exiting, give them a call!"
THIS IS DESIGNED FOR...
THE VALUE BUILDER
You're 3–5 years out from an exit, an acquisition, or a major transition. You want to start building now so that when the moment arrives, you're positioned to command what your agency is actually worth.
THE ACQUIRER
You're growing through acquisition and you need the operational and strategic infrastructure to make it work — a repeatable system for evaluating, integrating, and scaling what you buy.
THE EXITING FOUNDER
You're preparing to sell and want to exit with maximum value and team intact. And it’s really important that the people in your organization are well cared for.
THE NEWLY ACQUIRED
You're an existing client that has recently been acquired. We work hand-in-hand with your acquirer to protect valuation, retain talent, ensure you deliver on earnout and support begins in the due diligence phase.
"Kiley is amazing to work with! Her ability to see the details, make a plan, ensure all key parties understand, and implement is unmatched. Her skills are needed by all business owners and entrepreneurs!"
HOW IT WORKS
TVA AUDIT
The diagnostic before the prescription.
Before we recommend anything, we understand everything. Full agency assessment across all value drivers.
Starting at $4,997
TVA STRATEGY
The diagnostic before the prescription.
Before we recommend anything, we understand everything. Full agency assessment across all value drivers.
Starting at $9,997
TVA RETAINER
Active implementation and real change.
We work alongside you — weekly cadence, hands-on implementation across strategy, operations, and leadership.
$3,497 - $12,997/mo
EXIT ADVISORY
Sustain what you've built & prepare for next steps.
For clients who have completed a TVA Growth Retainer and are between active implementation and their next transaction.
$1,497 - $4,997/mo
OPTIONAL ADD-ON: third-party valuation
Third-party agency benchmark valuation report, coordinated through RAYNE IX's trusted broker network.
Market value $3,000–$5,000. Available to all tiers at $1,500.
* PLEASE NOTE: This is not an official defensible go-to-market valuation. It is purely for benchmarking purposes.
The Valuable Agency™ (TVA)
Audit
This audit is a comprehensive diagnostic of your agency across all eight VALUABLE™ drivers — the factors that determine what your business is actually worth. You’ll walk away with a clear picture of where you stand today, where your biggest opportunities are, and what it would take to move the number.
WHAT’S INCLUDED
- Comprehensive intake questionnaire
- Deep dive review of your financials, operations, leadership, positioning, and client relationships
- Presentation of key findings and observations, your VALUABLE™ score, and initial recommendations
- Identification of your highest-leverage opportunities to increase agency value
The Valuable Agency™ (TVA)
Strategy
This is where your audit findings become a concrete plan. Building on your audit, we go deeper — conducting additional research, leadership and team interviews, and a thorough review of your content, operations, and competitive landscape. You’ll walk away with a 12-18 month prioritized roadmap and clear implementation options tailored to increase the value of your agency.
WHAT’S INCLUDED
- Leadership and key team member interviews
- Initial content, collateral, and operations review
- Additional competitive and market research
- Deep dive into financials, positioning, and delivery infrastructure
- A 12-18 month roadmap broken down by quarter to increase agency value
- Final roadmap presentation with optional support recommendations
The Valuable Agency™ (TVA) Growth Retainer
This is the consulting retainer that activates your strategy. This is hands-on implementation support across all eight VALUABLE™ drivers — working alongside you and your leadership team to close the gaps identified in your Audit and Strategy, build the infrastructure that increases your agency’s value, and create a business that runs and grows without you at the center of everything.
WHAT’S INCLUDED
- Bi-weekly 90-minute working sessions — strategic, structured, and implementation-focused
- Bi-weekly 30-minute check-ins to track progress and remove blockers
- Quarterly milestone projects focused on your highest-leverage value drivers
- Async homework and implementation support between sessions
- Leadership development support delivered in partnership with The Perk via their CLEAR Leadership OS™
- Dedicated Slack channel for real-time access between sessions
DELIVERED IN PARTNERSHIP WITH THE PERK
All things leadership and culture.
Woven throughout TVA Growth Retainer, you’ll have the opportunity to work and learn from the incredible team at The Perk, a premier leadership and culture development studio. They will walk you through their CLEAR Leadership OS™, tailored specifically to build a business that runs without you.
This isn’t traditional leadership training—it’s a system for increasing the value of your business by building a leadership infrastructure that allows it to scale and operate without you.
Exit Readiness Advisory
Exit Readiness Advisory is for founders who have done the building work and are now in the window before a transaction.
This is not a watered-down retainer — it’s a deliberately lighter, strategic engagement designed to protect the value you’ve built, keep you positioned to move fast when the window opens, and make sure you are personally ready for what comes next.
WHAT’S INCLUDED
- One 45-minute monthly strategy and advisory session
- Async support between sessions via dedicated Slack channel
- Quarterly health check across all eight VALUABLE™ drivers
- Active exit positioning — buyer readiness, narrative refinement, and market timing
- Personal transition planning — clarifying what you want from your exit and what comes after
MEET OUR TRUSTED PARTNERS:
We’ve spent years finding the right partners so you don’t have to. Every advisor in our network is a business owner herself — and has been through the journey. We’re happy to work alongside your existing team of advisors, and when you need additional support, we have exactly who you need.
All of the women listed below are also business owners and have built their businesses. So while they may have not built an agency, they know a thing or two about building a business.
You’ve already built something valuable.
Let’s see what we’re working with.
Every engagement starts with a conversation. No commitment required to find out where you stand. Every engagement begins with The Valuable Audit & Strategy. So let’s see if this is the right fit for you.
