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Make Business Personal Episodes
Diversifying Revenue Streams
- 03/25/2025
- 13 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of diversifying revenue streams for business resilience and sustainability. Kiley emphasizes the need for businesses to adapt and innovate continuously to thrive in a changing economy.
Identifying & Protecting Your Most Valuable Assets
- 03/18/2025
- 12 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of identifying and protecting valuable business assets to build a resilient and thriving business. Kiley shares her personal experience of realizing the value of her business assets post-exit and encourages business owners to understand and leverage their worth for future opportunities.
Maximizing the Profitability of Your Business
- 03/11/2025
- 16 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how to maximize profitability in business by evaluating and optimizing key areas. She emphasizes the importance of understanding where profit is generated and where money is leaking, advocating for productizing services, tracking expenses, and optimizing processes to enhance overall profitability.
Reducing Owner Dependency
- 03/04/2025
- 18 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical issue of owner dependency in businesses, particularly service-based ones. The episode covers strategies to ensure the business can operate independently, more so to create a scalable and sellable business.
Building a Transferable Asset with Intention
- 02/25/2025
- 19 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the Intentional Exit Framework, a comprehensive approach to building a transferable business. She emphasizes the importance of reducing owner dependency, understanding financial metrics, and developing a strong leadership team. Kiley encourages business owners to plan for their future and consider the legacy they want to leave behind, ultimately creating a stronger business for themselves and their teams.
Scaling Your Service-Based Business
- 02/18/2025
- 16 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of maximizing business value, emphasizing that it is not only for those looking to sell but for anyone wanting to build a resilient and scalable company. She introduces the six P’s of business value and provides insights into how each element contributes to the overall value of a business. Lastly, the episode highlights the need for clear offers, scalable systems, a strong company culture, effective sales strategies, financial health, and strategic planning for long-term success.
Building While Burned Out
- 02/11/2025
- 17 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the challenges of building a business while experiencing burnout. Kiley shares her personal experiences with burnout and emphasizes the importance of recognizing its signs, creating a recovery plan, and designing a sustainable business model. Lastly, she highlights the necessity of prioritizing self-care and setting boundaries to avoid burnout, and provides resources for listeners to help them on their journey to recovery.
Mapping Your Exit: How Early is Too Early?
- 02/04/2025
- 19 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of planning an exit strategy for business owners. She discusses how starting to think about an exit early can provide options and prevent regrets later. The episode highlights that a well-planned exit should benefit all parties involved and that business owners should build a business that is not solely reliant on them.
Understanding Your Exit Options
- 01/28/2025
- 18 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of understanding exit options for business owners. She break down different exit options for business owners to consider and provide resources for additional learning for those who are curious!
Building Your Strategic Roadmap
- 01/21/2025
- 16 min
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building a strategic roadmap for entrepreneurs. Kiley emphasizes the need to shift from a scarcity mindset to an abundance mindset, focusing on long-term goals and effective delegation. The conversation outlines six key categories for strategic planning and provides a structured approach to breaking down goals into manageable tasks.