WHO IS THE
WORK FROM HOME
PLAYBOOK FOR?

Any startup or small business owner looking for help on how to launch their business. 

Starting at $375

The Work From Home Playbook is a five-part online course created from the tools, tactics, and processes Kiley used and learned when starting Brainchild Studios. This course is intended for small business owners who are just getting started and seeking one place they can turn to to help them better understand all the various elements included in starting a small business.

We believe that with advances in technology and enough grit and determination, anyone can start their own business. So Kiley took everything she learned from the first two years of starting a virtual business and put it together in this multimedia five-part course, which includes:

  1. Business Set-up Essentials
  2. Branding & Service Offerings
  3. Website Creation & Launch
  4. Marketing & Outreach
  5. Operational Processes & Systems

In these courses, you’ll receive:

  • 44 Lessons ranging from 1-7 minutes
  • Video instructions and step-by-step guidelines
  • Templates and Dozens of Recommended Resources
  • 12 years of experience for less than 1 hour of 1:1 consulting

You can learn at your own pace and will have numerous resources to reference as you work through it. Additionally, dozens of other small business owners throughout the country were interviewed during this process, so you'll learn tips and tricks from them as well!

Now let's take a look at the key topics covered in each course.

WFH Playbook: Business Set-up Essentials

LEARN MORE

  • Establish your intentions
  • Set benchmark goals
  • Create your mini business plan
  • Create legal contracts
  • Set up invoicing software and electronic payment systems
  • Set up e-signing software
  • Find a physical location
  • Recommended Resources

WFH Playbook: Branding & Service Offerings

LEARN MORE

  • Identify your target audience
  • Identify your service offerings
  • Create your brand voice and tone
  • Create your brand identity
  • Create SOPs for your service offerings
  • Create a master proposal template
  • Create a capabilities deck

WFH Playbook: Website Creation
& Launch

LEARN MORE

  • Purchase a domain
  • Purchase and set up website hosting
  • Launch a “Coming Soon” landing page
  • Confirm navigation, keyword research
  • Create and collect content for your website (images, copy, video)
  • Finalize design layouts and development
  • Craft your website announcement strategy
  • Final pre-launch checklist and quality assurance check
  • Announce your website launch

WFH Playbook: Marketing
& Outreach

LEARN MORE

  • Set up professional social media profiles
  • Set up an email marketing account
  • Claim your Google My Business listing and build your profile
  • Create a digital content strategy for your brand
  • Activate your social media strategy
  • Create case studies
  • Ask for client reviews
  • Create your first set of blog posts to launch a thought leadership blog
  • Set up and launch a monthly newsletter
  • Seek out community
  • Begin building partnerships (optional)

WFH Playbook: Operational Processes
& Systems

LEARN MORE

  • Set up a CRM
  • Set up an accounting/ bookkeeping system
  • Set up budgeting and forecasting system
  • Set up payroll
  • Create a sales process
  • Create your client onboarding process
  • Set up a project management tool
  • Set up a file management process for you and your future team
  • Set up communication tools and a communication process for your future team
  • Begin building your team (if you want)