There are 12.3 million women-owned businesses in the United States alone. That means there are 12.3 million definitions of what it means to be “successful.” 

At RAYNE IX, helping women entrepreneurs succeed on their terms is our BHAG (big hairy audacious goal). We believe that defining what personal success looks like–and then aligning that with your business vision–is how to live the life and run the business you truly want. 

Many of us have done it the other way around–started a business first, and have then shoehorned our lives around it. But is that really working? We wanted to find out.

So…we did. We conducted a proprietary, attitudinal research study to find out how women business owners define success, what role other women play in that success, and what they’re doing to live fulfilling lives of their design. 200+ women across the United States gave us their insights, and now we’re sharing those results with you.

Raw Visualization Data

Like to nerd out on graphs, charts, and numbers? Yeah, us too. Dive into the raw research data (below) to gain a better understanding of our findings across the three main types of women small business owners identified in our research–Believers, Support Seekers, and Parity Perceivers.