In entrepreneurship, you might find yourself balancing a lot of things to make your business successful. But to be most effective, you need to know your audience. Susan Baier shares different perspectives or ways to help your prospects with what they’re struggling with. Discover the key elements that can guide you to opportunities that will be the most beneficial for you and your audience. Your greatest asset is your relationship with your customers, and understanding how your services and products could be of help to them.




05:55  Content Marketing is an opportunity to share expertise and create awareness, but it is so much more effective when it’s content plus connections, better yet, content plus connections plus community.

09:10  That’s what content does. It makes you relevant to a broader audience so you’re top of mind for the person when they need that exact thing that you happen to do. 

09:57  Four or five times a week, I’m writing these really detailed emails introducing two people that don’t know each other, hoping that it’s a useful connection for both of them.

16:54  You have to make choices. Life’s about choices. There are so many opportunities for all of us all the time. It’s almost frightening how free we are to pursue so many interesting things.

19:32  You just evolve what you love and then you get to enjoy optimizing the systems, or improving them, or coaching the people who work within the system to get what they want out of it.



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Connect with Susan
Websites: audienceaudit.com 
LinkedIn: Linkedin.com/in/susanbaieraz/
Facebook: Facebook.com/susanbaier https://www.facebook.com/AudienceAudit

Connect with Welcome to Eloma
Instagram: @WelcometoEloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com, BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com


Susan Baier Bio 

Susan Baier is sought after by marketing agencies and their clients for her attitudinal segmentation research supporting thought leadership development and marketing initiatives.

Susan has provided original custom attitudinal audience segmentation studies for hundreds of agencies and their clients including Gap, Kona Grill, Infusionsoft, Tufts University, AT&T, Pella Windows, Jayco, Jay Baer, and more.

In her spare time (ha ha) she goes camping, knits, and enjoys a good bourbon.



Kiley Executive Coach & Consultant

Kiley Peters is a serial entrepreneur, national speaker, executive coach, and small business consultant. Having personally counseled over 100 small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners. She is the Founder and CEO of Brainchild Studios, a research and business strategy partner for small businesses and mid-market executives, and also created the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurs through the steps of starting a virtual business. With these experiences in her back pocket, she understands the challenges and struggles small business owners encounter. 

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