In entrepreneurship, you might find yourself balancing a lot of things to make your business successful. But to be most effective, you need to know your audience. Susan Baier shares different perspectives or ways to help your prospects with what they’re struggling with. Discover the key elements that can guide you to opportunities that will be the most beneficial for you and your audience. Your greatest asset is your relationship with your customers, and understanding how your services and products could be of help to them.




05:55  Content Marketing is an opportunity to share expertise and create awareness, but it is so much more effective when it’s content plus connections, better yet, content plus connections plus community.

09:10  That’s what content does. It makes you relevant to a broader audience so you’re top of mind for the person when they need that exact thing that you happen to do. 

09:57  Four or five times a week, I’m writing these really detailed emails introducing two people that don’t know each other, hoping that it’s a useful connection for both of them.

16:54  You have to make choices. Life’s about choices. There are so many opportunities for all of us all the time. It’s almost frightening how free we are to pursue so many interesting things.

19:32  You just evolve what you love and then you get to enjoy optimizing the systems, or improving them, or coaching the people who work within the system to get what they want out of it.



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Connect with Susan
Websites: audienceaudit.com 
LinkedIn: Linkedin.com/in/susanbaieraz/
Facebook: Facebook.com/susanbaier https://www.facebook.com/AudienceAudit

Connect with Welcome to Eloma
Instagram: @WelcometoEloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com, BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com


Susan Baier Bio 

Susan Baier is sought after by marketing agencies and their clients for her attitudinal segmentation research supporting thought leadership development and marketing initiatives.

Susan has provided original custom attitudinal audience segmentation studies for hundreds of agencies and their clients including Gap, Kona Grill, Infusionsoft, Tufts University, AT&T, Pella Windows, Jayco, Jay Baer, and more.

In her spare time (ha ha) she goes camping, knits, and enjoys a good bourbon.



Kiley Small Business Strategist

Kiley Peters is a serial entrepreneur and small business strategist. She built and exited an international award winning agency to launch her executive consultancy helping women live the lives they want through entrepreneurship. She is on a mission to help 1 million women build more financially free and fulfilling lives through her founding of RAYNE IX–an executive consultancy helping women fast-track the launch and growth of their consulting practice so they can have greater flexibility, autonomy, and ownership of their lives –and The 100 Collective, a membership and directory for women service-based small business owners who are committed to helping other women succeed. She’s also the host of Welcome to Eloma, a podcast for visionaries, entrepreneurs, and business owners who want to become better leaders, people, and pioneers.

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