Precious Williams

Kiley Peters

Welcome to Eloma

Welcome To Eloma Episode 43: Mastering Your Pitch with Precious Williams

“Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable,” explains Precious Williams, CEO of Perfect Pitches By Precious. Precious is a 13 time national elevator pitch champion, a four time best selling author, and has been featured on Shark Tank. Today, she  joins host Kiley Peters to talk about mastering the perfect pitch.

Pitching can be difficult to get right and there is a lot to take into consideration. Some commonly made mistakes are pitching to the wrong audience, not bringing enough energy, having a boring presentation, making your wording too generic, and not having a true call to action. When making a pitch, you need to go in with confidence. It is imperative that you practice a lot beforehand so that the pitch can flow naturally. Be creative and make your pitch memorable so that people will want to tell others about it. 

Creating the perfect pitch takes time and requires a lot of practice; but when you nail it, it can help make your dreams a reality. Learn more about how to master your pitch and what mistakes to avoid, so that you can capture your target audience’s attention and achieve your goals.


  • “My motto for this year was ‘Dream big, ask bigger’.” (3:36-3:38 | Precious)
  • “Some people don't inject humor, or they think because they're an introvert, they can't use that to their advantage. And you can.” (7:44-7:49 | Precious)
  • “Pitching ain't easy, but it sure is fun once you get the hang of it.” (8:23-8:26 | Precious) 
  • “Your end user might not be the people in front of you, but they are going to refer you to the person who will. So you have to make it memorable.” (11:32-11:39 | Precious)
  • “Be careful with the wording you're using if it sounds like everybody else is using it. And I know people say, ‘oh, don't don't reinvent the wheel.’ Well, some of us are creative enough that the wheel doesn't even matter anymore.” (14:27-14:37 | Precious)


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Connect with Precious
LinkedIn| Precious Williams
Facebook | PerfectPitchP
Instagram | @perfectpitchesp
Twitter | @PerfectPitchP

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Website: WelcometoEloma.com
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Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com, BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com

Kiley Executive Coach & Consultant

Kiley Peters is a serial entrepreneur, national speaker, executive coach, and small business consultant. Having personally counseled over 100 small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners. She is the Founder and CEO of Brainchild Studios, a research and business strategy partner for small businesses and mid-market executives, and also created the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurs through the steps of starting a virtual business. With these experiences in her back pocket, she understands the challenges and struggles small business owners encounter. 

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