
In today's business world, it's more important than ever to root your business in values and purpose. Pamela Slim is an expert on growing businesses, and she believes that values and purpose are essential for any organization or community to thrive. She explains that values give you a clear sense of why you're doing what you're doing, and they provide a guide for how you want to grow. With Pamela Slim's advice, you can create a thriving business that makes a positive impact on the world.
Tune in to this episode and learn how you can grow a business, organization or a community.
Highlights:
05:55 Content Marketing is an opportunity to share expertise and create awareness, but it is so much more effective when it’s content plus connections, better yet, content plus connections plus community.
09:10 That’s what content does. It makes you relevant to a broader audience so you’re top of mind for the person when they need that exact thing that you happen to do.
09:57 Four or five times a week, I’m writing these really detailed emails introducing two people that don’t know each other, hoping that it’s a useful connection for both of them.
16:54 You have to make choices. Life’s about choices. There are so many opportunities for all of us all the time. It’s almost frightening how free we are to pursue so many interesting things.
19:32 You just evolve what you love and then you get to enjoy optimizing the systems, or improving them, or coaching the people who work within the system to get what they want out of it.
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Listen
Apple Podcasts - Spotify - Google Podcasts - YouTube
Connect with Pamela
Websites: www.pamelaslim.com
LinkedIn: https://www.linkedin.com/in/pamelaslim/
Instagram: https://www.instagram.com/pamslim/
Twitter: https://twitter.com/pamslim
Connect with Welcome to Eloma
Instagram: @WelcometoEloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail
Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com, BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com
Pamela Slim Bio
Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.

Kiley Executive Coach & Consultant
Kiley Peters is a serial entrepreneur, national speaker, executive coach, and small business consultant. Having personally counseled over 100 small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners. She is the Founder and CEO of Brainchild Studios, a research and business strategy partner for small businesses and mid-market executives, and also created the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurs through the steps of starting a virtual business. With these experiences in her back pocket, she understands the challenges and struggles small business owners encounter.
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