Welcome To Eloma Episode 02: Wrestling With Your Authentic Self with Jessica Zweig 

“People with titles of leadership are just people who are equally as sensitive and emotional as everyone else. Learning to draw emotional boundaries, mental compartmentalization, and not letting people in is the growth edge,” shares Jessica Zweig, CEO and founder of SimplyBe Agency. She joins host Kiley Peters to discuss the intricacies of authenticity in leadership and how to determine just how much of yourself to share with others. 

The pandemic changed a lot of things, a major one being work culture and expectations. It is no longer enough for leaders to solely focus on profits and getting the job done, especially not when consumers and employees alike are looking to leaders as the voice of an organization’s values. It is more important than ever for leaders to be vulnerable and authentic and to really pay attention to their own personal branding. However, it is just as important to not overshare and to understand when and what is appropriate to share. Jessica explains that you can be transparent and open without giving away every piece of yourself. It can be a difficult line to draw, but is a very necessary one to maintain a healthy distance for the sake of yourself. 

Boundaries are still important even when embracing authenticity. Tune into this week’s episode of Welcome to Eloma for a conversation with Jessica Zweig about how to be a more authentic leader. Learn when it’s appropriate to share and what is better left to your therapist’s office.




  • “People with titles of leadership are just people who are equally as sensitive and emotional as everyone else. So learning to draw emotional boundaries, mental compartmentalization and not letting people in is the growth edge.” (12:15-12:42 | Jessica)
  • “I’m not here to make everyone feel good all the time. My expectation is that you do your job and you perform. When you do your job well, I pay you a salary. That’s the transaction. And it’s hard for me as a super empath.” (13:38-13:55 | Jessica)
  • “You grow a thicker skin and you grow an edge when you don’t have the time to care so much about what people think of you or how people are feeling, but you care how people perform. That is what you need to do when you start to grow. And the stakes get higher, and the boats get bigger, and the overhead is more expensive month to month.” (17:18-17:40 | Jessica)
  • “You have to sort of be vulnerable, and honest, and transparent, and authentic to be believable.” (20:30-20:38 | Jessica) 
  • “You deserve 1,000% of you. That’s it. Not hundreds or thousands of people who don’t really know you online, as much as their energy is beautiful and well intentioned. You don’t owe anything to anybody.” (35:55-36:07 | Jessica) 



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Connect with Jessica
Website | JessicaZweig.com
LinkedIn | https://www.linkedin.com/in/jessicazweig/

Connect with Welcome to Eloma
Instagram: @WelcometoEloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com, BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com


Jessica Zweig’s Bio

Jessica Zweig is the CEO of the SimplyBe. Agency, an internationally award winning personal branding firm with offices in Chicago and Nashville, serving clients across the globe.  She is the author of #1 best selling book, “Be. – A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” published by Sounds True (Macmillan). 

Jessica was named a Personal Branding Expert by Forbes, 2020’s Most Notable Entrepreneur by Crain’s, the 2018 and 2019 Stevie® Award winner for “Female Entrepreneur of the Year,” and a Top Digital Marketer to Watch by Inc. 

The SimplyBe. Agency helps its clients, ranging from corporate executives to entrepreneurs and creatives, in becoming recognized industry experts and thought leaders. Jessica facilitates sold- out workshops and global masterminds, speaking on the power of personal branding to corporations such as Google, Verizon, Salesforce, Pinterest, Morningstar, Mars, Blackstone, EQ Office, Motorola, Beam Suntory, Nike, Red Bull, the Chicago Tribune, Virgin, Bank of America, Long & Foster, Christie’s International Real Estate, Fidelity, and more.

Her work has been featured in the Washington Post, MarketWatch, Business Insider, Thrive Global and Create + Cultivate, among others. She is a regular correspondent on FOX, ABC, NBC, and WCIU networks as a personal branding and social media expert. She also hosts the top-ranked branding podcast, “The SimplyBe. Podcast,” where she interviews today’s top entrepreneurs, CEOs, influencers, thought leaders, and authors on how to build your brand and live your best, most authentic life.

On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future.


Kiley Small Business Strategist

Kiley Peters is a serial entrepreneur and small business strategist. She built and exited an international award winning agency to launch her executive consultancy helping women live the lives they want through entrepreneurship. She is on a mission to help 1 million women build more financially free and fulfilling lives through her founding of RAYNE IX–an executive consultancy helping women fast-track the launch and growth of their consulting practice so they can have greater flexibility, autonomy, and ownership of their lives –and The 100 Collective, a membership and directory for women service-based small business owners who are committed to helping other women succeed. She’s also the host of Welcome to Eloma, a podcast for visionaries, entrepreneurs, and business owners who want to become better leaders, people, and pioneers.

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