Welcome To Eloma Episode 02: Wrestling With Your Authentic Self with Jessica Zweig 

“People with titles of leadership are just people who are equally as sensitive and emotional as everyone else. Learning to draw emotional boundaries, mental compartmentalization, and not letting people in is the growth edge,” shares Jessica Zweig, CEO and founder of SimplyBe Agency. She joins host Kiley Peters to discuss the intricacies of authenticity in leadership and how to determine just how much of yourself to share with others. 

The pandemic changed a lot of things, a major one being work culture and expectations. It is no longer enough for leaders to solely focus on profits and getting the job done, especially not when consumers and employees alike are looking to leaders as the voice of an organization’s values. It is more important than ever for leaders to be vulnerable and authentic and to really pay attention to their own personal branding. However, it is just as important to not overshare and to understand when and what is appropriate to share. Jessica explains that you can be transparent and open without giving away every piece of yourself. It can be a difficult line to draw, but is a very necessary one to maintain a healthy distance for the sake of yourself. 

Boundaries are still important even when embracing authenticity. Tune into this week’s episode of Welcome to Eloma for a conversation with Jessica Zweig about how to be a more authentic leader. Learn when it’s appropriate to share and what is better left to your therapist’s office.




  • “People with titles of leadership are just people who are equally as sensitive and emotional as everyone else. So learning to draw emotional boundaries, mental compartmentalization and not letting people in is the growth edge.” (12:15-12:42 | Jessica)
  • “I'm not here to make everyone feel good all the time. My expectation is that you do your job and you perform. When you do your job well, I pay you a salary. That's the transaction. And it's hard for me as a super empath.” (13:38-13:55 | Jessica)
  • “You grow a thicker skin and you grow an edge when you don't have the time to care so much about what people think of you or how people are feeling, but you care how people perform. That is what you need to do when you start to grow. And the stakes get higher, and the boats get bigger, and the overhead is more expensive month to month.” (17:18-17:40 | Jessica)
  • “You have to sort of be vulnerable, and honest, and transparent, and authentic to be believable.” (20:30-20:38 | Jessica) 
  • “You deserve 1,000% of you. That's it. Not hundreds or thousands of people who don't really know you online, as much as their energy is beautiful and well intentioned. You don't owe anything to anybody.” (35:55-36:07 | Jessica) 



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Connect with Jessica
Website | JessicaZweig.com
LinkedIn | https://www.linkedin.com/in/jessicazweig/

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Instagram: @WelcometoEloma
Website: WelcometoEloma.com
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Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com, BrainchildStudios.com, KileyPeters.com
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Email: info@rayneix.com


Jessica Zweig's Bio

Jessica Zweig is the CEO of the SimplyBe. Agency, an internationally award winning personal branding firm with offices in Chicago and Nashville, serving clients across the globe.  She is the author of #1 best selling book, “Be. - A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” published by Sounds True (Macmillan). 

Jessica was named a Personal Branding Expert by Forbes, 2020's Most Notable Entrepreneur by Crain's, the 2018 and 2019 Stevie® Award winner for “Female Entrepreneur of the Year,” and a Top Digital Marketer to Watch by Inc. 

The SimplyBe. Agency helps its clients, ranging from corporate executives to entrepreneurs and creatives, in becoming recognized industry experts and thought leaders. Jessica facilitates sold- out workshops and global masterminds, speaking on the power of personal branding to corporations such as Google, Verizon, Salesforce, Pinterest, Morningstar, Mars, Blackstone, EQ Office, Motorola, Beam Suntory, Nike, Red Bull, the Chicago Tribune, Virgin, Bank of America, Long & Foster, Christie’s International Real Estate, Fidelity, and more.

Her work has been featured in the Washington Post, MarketWatch, Business Insider, Thrive Global and Create + Cultivate, among others. She is a regular correspondent on FOX, ABC, NBC, and WCIU networks as a personal branding and social media expert. She also hosts the top-ranked branding podcast, “The SimplyBe. Podcast,” where she interviews today’s top entrepreneurs, CEOs, influencers, thought leaders, and authors on how to build your brand and live your best, most authentic life.

On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future.


Kiley Executive Coach & Consultant

Kiley Peters is a serial entrepreneur, national speaker, executive coach, and small business consultant. Having personally counseled over 100 small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners. She is the Founder and CEO of Brainchild Studios, a research and business strategy partner for small businesses and mid-market executives, and also created the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurs through the steps of starting a virtual business. With these experiences in her back pocket, she understands the challenges and struggles small business owners encounter. 

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