Eisha Armstrong

Kiley Peters

Welcome to Eloma

Welcome To Eloma Episode 47: Productizing Your Services with Eisha Tierney Armstrong

“Think big, have the vision, and have the dream, and then minimize the risk,” shares Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and Author of the Amazon bestseller Productize. Today, Eisha joins host Kiley Peters to talk about productizing your services.

Productizing has the potential to add a lot of value to your business because it allows you to scale your growth. If you can come up with a product that solves a pre-existing clear, urgent and expensive problem, you are on your way to success. Some of the common mistakes made by entrepreneurs when they begin productizing are trying to create products that do not solve a problem, creating products that very few people have ever asked for, and rushing into production too fast before doing any market testing. When done properly, productizing your services can have tremendous benefits, because other people or in many cases even automations, can then sell your product for you.

A great way for service companies to grow is to productize their services because then they can begin to scale. However, there are many things to keep in mind when creating a product. Learn more about the common mistakes entrepreneurs make when productizing and what you can do to create a successful product from your services. 



  • “If you ever want to exit your business, usually businesses that have more revenue from products and services command a higher valuation.” (3:30-3:40 | Eisha)
  • “It just breaks my heart when I see people create products that are in search of a problem, as opposed to products that solve a clear, urgent, and expensive problem.” (12:16-12:28 | Eisha)
  • “We want to create a first version, an inexpensive version that helps us test, helps us learn about the market. But we want to remember that we need to reserve investment to continue to iterate on the product.” (13:47-14:02 | Eisha)
  • “There is no relationship in the research between how much you spend on new product innovation and your success as a new product innovator.” (15:56-16:07 | Eisha) 
  • “Think big, have the vision, and have the dream, and then minimize the risk.” (29:42-29:49 | Eisha)


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LinkedIn| Eisha Armstrong
Website | www.vecteris.com

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Kiley Executive Coach & Consultant

Kiley Peters is a serial entrepreneur, national speaker, executive coach, and small business consultant. Having personally counseled over 100 small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners. She is the Founder and CEO of Brainchild Studios, a research and business strategy partner for small businesses and mid-market executives, and also created the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurs through the steps of starting a virtual business. With these experiences in her back pocket, she understands the challenges and struggles small business owners encounter. 

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