“Just because you can, doesn’t mean you should.” I can’t remember the first time I heard this quote, but every time I hear it, it hits me like a proverbial ton of bricks. Why? Because it’s painfully accurate. And yet, as small business owners, there’s probably another line we’d add: “Just because we shouldn’t, doesn’t…
Tag: women business
Earlier this month, I spoke at Exit Planning Institute’s Exit Planning Summit in Scottsdale, Arizona. I spoke on how to differentiate your business. And I took a different approach. As a professional who has spent the last 15 years in marketing, one could argue the irony of “differentiation” is a bit templated. You can differentiate…