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Tag: TruSPEX

The three years I spent immersed in the improv world changed my life. Truly. I mean it. And one of the bonus side effects of studying improv so deeply for years is the positive effect it had on my work and on building my business. These seven improv principles are game-changers. If you can take…

Earlier this month, I spoke at Exit Planning Institute’s Exit Planning Summit in Scottsdale, Arizona. I spoke on how to differentiate your business. And I took a different approach. As a professional who has spent the last 15 years in marketing, one could argue the irony of “differentiation” is a bit templated. You can differentiate…