Tag: target audience

When you’re a service-based small business, you don’t have to play it small for lead generation. Lead generation is all about the art of building relationships, and with the right infrastructure, you can create a network of qualified leads that give back to your company in droves. You just have to know your options and...

Running your own business is a labor of love, and many budding entrepreneurs (about 30%, according to my survey from a few years back) get into the biz because they believe they can do it better. But having an entrepreneurial mindset is just the start of your business journey. Once you’ve gotten honest with yourself...

Identifying your target audience is the single most important element to successfully running a business. Why? You're going to waste your time, energy, and resources marketing to either everyone or no one and you'll see very little return on your investment. Here’s what you must know about your target audience to save precious time and...