“It’s not personal–it’s business.” As a digital content marketer turned agency owner turned small business strategist, I’ve seen and heard that single sentence countless times. Heck, I might have even uttered it myself a time or two. When you’re just starting out in your career, it’s easy to parrot back the advice you’re given without...
Tag: Differentiate
Earlier this month, I spoke at Exit Planning Institute’s Exit Planning Summit in Scottsdale, Arizona. I spoke on how to differentiate your business. And I took a different approach. As a professional who has spent the last 15 years in marketing, one could argue the irony of “differentiation” is a bit templated. You can differentiate...