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Tag: Business Strategy

“Just because you can, doesn’t mean you should.” I can’t remember the first time I heard this quote, but every time I hear it, it hits me like a proverbial ton of bricks. Why? Because it’s painfully accurate. And yet, as small business owners, there’s probably another line we’d add: “Just because we shouldn’t, doesn’t…

“It’s not personal–it’s business.” As a digital content marketer turned agency owner turned small business strategist, I’ve seen and heard that single sentence countless times. Heck, I might have even uttered it myself a time or two. When you’re just starting out in your career, it’s easy to parrot back the advice you’re given without…

The three years I spent immersed in the improv world changed my life. Truly. I mean it. And one of the bonus side effects of studying improv so deeply for years is the positive effect it had on my work and on building my business. These seven improv principles are game-changers. If you can take…

Earlier this month, I spoke at Exit Planning Institute’s Exit Planning Summit in Scottsdale, Arizona. I spoke on how to differentiate your business. And I took a different approach. As a professional who has spent the last 15 years in marketing, one could argue the irony of “differentiation” is a bit templated. You can differentiate…