Whether you’re just starting or you’ve been in business for years, a small business coach can help you get from Point A to Point B to Point C and beyond. Sure, it’s a cost and time commitment. But the benefits of hiring a small business coach are many, and the ROI is often wide-reaching and high-impact, like better work-life balance, increased productivity and living in greater alignment with your values. So let’s explore the top benefits of working with a small business coach so you can decide whether you’re ready for one of the best solutions for business challenges.
They Help You Set and Achieve Your Goals
Sometimes one of the hardest parts of goal-setting is figured out what you actually want to accomplish. In working with your coach, they can help you identify what future you’re actually trying to build.
Once you know what you’re trying to achieve, a small business coach can help you figure out what that path forward looks like. They help you identify each step and work with you to create a roadmap toward your goals. Goals should always be measurable and time-limited in addition to achievable. And with the goal clarity facilitated by your small business coach, you’ll be more likely to achieve them.
In addition, they can help you understand whether your goals align with your mission, vision, and values and if they’ll truly take you to the next level.
A coach will hold you accountable every step of the way, so success is no longer if but rather when.
They Hold You Accountable
A small business coach holds you accountable. I can’t tell you how many times I hear “I just want to be held accountable.” And sometimes that’s all it takes, an accountability buddy who won’t judge.
Having an accountability partner can increase how much stuff you get done. There’s no harm in being a big ideas person. You built your business on a big idea, but entrepreneurs can lose focus and take risks that don’t pay off when they’re a team of one.
A small business coach can be a sounding board, somebody to share your great ideas with, and ultimately, can call you out when you’re missing your blindspots.
They Can Identify Blindspots
A small business coach typically has experience running a business themselves. They’ve stood where you stand today. They know how much you’ve sacrificed and continue to sacrifice every day: time with your family, personal development, hobbies, friendships, and more. They also know where they took sharp left turns and haven’t forgotten their own mistakes.
Their vested interest isn’t in your industry or company; it’s in you. As a coach, my goal is to help YOU succeed and part of that is to help by being a mirror and calling you out on unnecessary risks when you’re dismissing a genuinely brilliant idea or helping you reduce mental clutter to find valuable insights. When you’re clear on your blind spots, you can work through them, which leads to a more successful business.
They Help You Grow Your Business
Plain and simple, a small business coach has the tools, resources, and know-how to help you grow your business in a way that’s sustainable and in alignment with your mission, vision, and values. They can even connect you with professional contacts that can serve as potential partners or entrepreneur contacts that get it.
One of the things I love most about being a small business owner is the opportunity to connect with others. There’s enough business for us all to be successful, so let’s support each other in operating in their Zone of Genius by opening our networks to build connections.
A small business coach should have a strategic mindset and be there to help you identify the best parts of your foundation and build upon them until you’re able to achieve the level of success you want. And sometimes that involves novel approaches.
They Freshen Up Your Approach
Sometimes you just need a new perspective. Sometimes it’s just one question that can change everything. What if it was easier? More profitable? What would that look like?
When your business is stagnant, you need a new approach because the old one just isn’t working. In my practice, I honor my history with improv and employ a “yes, and” approach to increase the flow of great ideas and improve collaboration. It prevents getting stuck because the momentum’s always moving forward.
Each small business coach brings their own approach and style to the table. But finding the right coach is kind of like dating. Not everyone is going to be a good fit, so it’s ok to shop around until you find someone you have a bit of chemistry with.
Some use a LEAN approach to business, SMART goals, or even personality assessments like DISC or Meyers Briggs to bring context to the changes you’ll need to make. I believe small business owners need to build their businesses to align with their personal goals and values to find true happiness, so my approach is very focused on the person. Finances and business follow once we are clear on the goals of the person - because I believe people matter most.
Ultimately, a small business coach can transcend your business and help you find not only professional success but personal success too.
They Show You How to Create The Life of Your Dreams
Whatever your intentions were for starting a business, savvy entrepreneurs benefit from ownership of their time, financial freedom, and the impact on their people and community. Whatever your dream is, the success of your business impacts your ability to achieve it. Running your own business is not easy. You know. Blood, sweat, and tears. So make it worth it. We don’t do this to pinch pennies and clock in and clock out. If that’s the life you want to live, there are much easier paths to take.
We do this work because it lights us up and provides more flexibility and freedom to live life in a way that some only imagine.
With a small business coach serving as a guiding light, you can:
- Increase productivity
- Shorten your work week
- Achieve your personal, financial, and business goals
- Improve your soft and hard skills
- Obtain financial independence
- Find more balance
- Build hobbies
- Find greater purpose in your life
- Find clarity in what matters most to you
- And so much more
Dreams needn’t stay dreams. A small business coach can help you visualize the steps to making your dreams a reality.
They Provide Solutions Small Businesses Need
You can hire any coach, but that wouldn’t get you the biggest bang for your buck. So instead, hire a small business coach who is uniquely qualified to help with smaller budgets. It’s a smart decision. And it might be one of the best decisions you make all year. So, are you ready to invest in your business and your future? If you think it’s time to dive in a bit deeper, let’s chat!
Kiley Executive Coach & Consultant
Kiley Peters is a serial entrepreneur, national speaker, executive coach, and small business consultant. Having personally counseled over 100 small and medium-sized businesses on operations, business development, digital marketing, and consumer behavior analysis over the last 17 years Kiley is incredibly passionate about serving small business owners. She is the Founder and CEO of Brainchild Studios, a research and business strategy partner for small businesses and mid-market executives, and also created the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurs through the steps of starting a virtual business. With these experiences in her back pocket, she understands the challenges and struggles small business owners encounter.more posts by Kiley →
Small Business, Life
Small Business, Life
Small Business, WSBO