September 18, 2020, in the midst of a chaotic and tumultuous year, we lost one of the greatest legends of this lifetime. I tried to share how I felt at the time in this reflection of Ruth Bader Ginsburg shortly after her passing. If you aren't already aware, Ruth Bader Ginsburg is the inspiration behind...
Month: September 2021
When you’re a service-based small business, you don’t have to play it small for lead generation. Lead generation is all about the art of building relationships, and with the right infrastructure, you can create a network of qualified leads that give back to your company in droves. You just have to know your options and...
Before you start generating leads, you need to build your brand identity. When I say your brand identity can make or break your business, I’m not kidding. Your brand identity serves as a blueprint for internal operations and external outreach to clients, customers, and business partners. Forgoing a solid brand identity would be like throwing...
Running your own business is a labor of love, and many budding entrepreneurs (about 30%, according to my survey from a few years back) get into the biz because they believe they can do it better. But having an entrepreneurial mindset is just the start of your business journey. Once you’ve gotten honest with yourself...